First Love is the first album ever of Hue - a sweet girl that became well-known after showing her high and angelic voice at The Voice Kids Vietnam 2016. She has the beautiful voice, but she doesn’t have a style, or just not yet. Competing in mainly folk traditional songs, it is hard to reach her peer viewers, despite being loved by the audience.

Hue needs a new, coherent and authentic identity to her age and re-launch herself. That’s where we came in.

Choosing the theme of a first love, we want her first album to be closely related to herself as a person and her peers, singing about the lovely first crush and the innocent time. With pink as the main color and schoolgirl as the main style, Hunni is kind, innocent and sweet as candy in her journey of experiencing her first love.

This project includes a corporate identity pack, a collection box, and a music video.