Peace One Day is a non-profit organisation that was founded in 1999. In 2001, the member states of the United Nations unanimously adopted the first ever annual day of global ceasefire and non-violence on 21 September – Peace Day.

Peace One Day set out to encourage organisations and individuals to take specific actions to reduce violence around the theme: Who Will You Make Peace With?

This time, to target the young millennials, a series of Youtube bumper ads are created.

The young millennials are late night YouTube viewers, socially aware and globally minded. They are also full-time social media users and are greatly affected by a growing culture of hate. Therefore, the bumper ads series aim to spread the idea of peace by tackling this issue and encourage the target audience to stop making hateful comments about the others.

By associating the gunshot sound with the action of making hateful comments, not only do the bumper ads manifest the serious level of the situation but also grab viewers attention when the ads scroll through.

Overall, this bumper ads series share the message that if we want to make peace, we should start with something we encounter every day.