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Pixy stix rebranding
A Pop Culture Engineering Campaign
Role: copywriter, designer
Pixy Stix is a one of a kind candy in the market that has lost its recognition amongst the consumers. In order to make it popular again, we need to make it trendy and fashionable.
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As a solution, Pixy Stix needs to have a new brand image.
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Target audience: The US Millennials
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Big idea: Lit with Pixy Stix
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New brand identity:
The Integrated Marketing Campaign Strategy:
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Do it like the 80s - The Pre-campaign social media strategy
Lit with Pixy Stix
Bumper Ads
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Celebrity Endorsement
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Activation Event​
Facebook Print Ads and Instagram Posts
-other projects-
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